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Visual AI / Fragrance

SÉLUNE

Lumière salée.

Art direction · Campaign · Digital

SÉLUNE, Lumière salée. The amber bottle rests on stone, between wind-blown linen and the blue sea.
The warmth of the sun. The breath of the sea.

The direction

Make light
a sensation.

An eau de parfum, the feeling of high summer. Linen catches the wind, water reflects the light, glass holds the amber. Everything begins with this encounter.

One signature runs through the campaign, portrait and detail, all the way to the brand page.

Ocean blueAmberLinen
The SÉLUNE portrait: the bottle in the foreground, a linen sail and its reflection in the water.

The portrait

A different frame.
The same presence.

The fabric rises. The bottle comes closer. The composition finds its balance in a vertical frame.

View the portrait

Vertical composition · 9:16

The materials

It all happens
up close.

The grain of paper. The thickness of glass.
Light that reveals every material.

SÉLUNE close-up: the Lumière salée label, paper grain and golden reflections in the glass.
Glass, paper, lightView the detail ↗

The brand experience

Step into
the world.

The campaign becomes a place to explore. The same light, the same materials, an invitation to slow down.

Discover SÉLUNE

Your next launch

What feeling
should stay?

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